DiGi, one of the biggest Malaysia telecomunication players once again showed off its innovative side, venturing into other markets beyond the telco’s traditional offerings, by setting up an online advertisement business portal called MySimplifieds. MySimplifieds was set up in partnership with local content developer Kasatria Technologies Sdn Bhd to serve as a platform where people can meet on the Internet to buy and sell or simply browse items.

DiGi aims to tap the growing popularity of the online space as an avenue to engage current customers as well as reaching …