I believe we’ve all seen how Duracell demonstrate how long its batteries last in advertisements with their bunny performing energy hungry tasks. Panasonic have decided the best advertisement is a real world test using a robot on a little three-wheel bike.

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Evolta robot, which is powered by Panasonic’s Evolta batteries, claimed to be the world’s longest-lasting AA alkaline battery cells. The Evolta robot will challenge to cycle the racing course of the 24 hours of Le Mans in France. With that, Panasonic is attempting to set a new world record and in the process prove just how good its Evolta AA batteries really are.

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The “Evolta racing robot” is fitted with two Evolta AA batteries and is capable of hitting speeds of up to 1.3km/h. The world record attempt will see the robot guided around the Le Mans racing circuit by an infra-red beam emitted from the back of a car. The aim is to keep circling the track for 24hrs just like in the real race and in so doing setting a record for the longest distance travelled by a remote-controlled robot. The real test is for the batteries, however, with the question being will they last the full 24hrs?

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Although this is obviously a challenge just to get publicity it does show that Panasonic is very confident about the lead they have over other battery manufacturers in this battery class. Holding a world record allows a lot of marketing opportunities and this is just the latest. I bet there are a few more planned to keep Evolta in the headlines.

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Youtube Videos

Evolta Climbing a Rod

Evolta Riding a Bike